What We Do

We are currently working on three initiatives that support online creators through education and advocacy:

1 Establish lines of communication with platforms and systematic ways to address creator concerns.

Creators are frustrated when they feel platforms are difficult to reach and don’t clearly explain decisions that affect their livelihoods. Because creators have no unified voice, they don’t have a seat at the table with these companies.

We’ll create a system to consult with a wide spectrum of creators and establish direct points of contact at each of the major social media platforms.

2 Produce a report on the factors that are influencing brand deal rates.

Creators struggle to know how much to charge or expect for sponsored content.

We'll conduct a survey and work with industry members to understand how creators price themselves, including trends in current rates and what influences those rates.

3 Create standard contract explanations to better equip creators for negotiations.

Creators sometimes don’t understand the deals they’re signing and things to look out for when negotiating with networks, managers/agents, brands, and production companies.

We’ll research contracts, talk to legal experts, and create samples with explanations to help navigate this important and often intimidating part of the business.

1

Establish lines of communication with platforms and systematic ways to address creator concerns.

2

Produce a report on the factors that are influencing brand deal rates.

3

Create standard contract explanations to better equip creators for negotiations.

When members of an industry help educate one another and share in the process of finding solutions to common problems, everyone benefits.

We facilitate this by collecting stories and strategies to show what’s working for creators and help others learn from past mistakes or experiences.

By clarifying news, trends, and platform developments, we show how these developments affect creators and we help them stay informed. Our articles present a dynamic view of creators that goes beyond the usual “influencer” narrative that has been present in the industry for years.

The members in our community are already connecting through discussions and meetups, and we value their input as we continue to develop initiatives and resources that increase transparency with MCNs, management, and brands. We use this as a jumping off point to advocate on behalf of creators as a collective voice.

With your support, ICG serves the collective good. We strive to work for all internet creators, whether they are members or not.

This organization represents creators’ interests, solely and primarily. We aren’t answering to shareholders or chasing eyeballs. We’re trying to make the profession of internet creation more esteemed, credible, and sustainable.

We accomplish our mission by developing these resources:

The Knowledge Base

Learn strategies from a variety of established creators about monetization, building a business, managing your community, and more.

Creator Chat Podcast

Listen to conversations about career twists & turns and online community philosophies between host Hank Green and creators or industry members.

The ICG Publication

Read essays from creators, articles from industry experts, and investigative reports from ICG on a variety of topics.

Town Halls, Roundtables, Meetups

Attend IRL and online events to meet fellow members, learn from experts, and express your concerns about issues affecting all creators.

Member Newsletter

Stay up-to-date with a regular newsletter summarizing industry developments along with updates on the ICG’s latest activities.

Peer Community

Join a discussion forum hosted on Slack to connect with creator peers, ask questions, discuss the news, and get community support.

Interested?

Here's how you can get involved.

If you're a professional creator or working towards that goal:

You can become a member, and your $60 annual dues will help sustain the ICG in our work.

Become a Member
If you're an industry member, press, or a related organization:

You can help us with partnership, contributing to our work, or by sponsoring an event for us.

Get In Touch
Stay up to date on our progress.