Net Neutrality Open Letter
Creators could have their livelihood jeopardized by changes to the existing Net Neutrality rules.
In order to ensure creators’ voices are heard, we participated in a day of action to save Net Neutrality. Our open letter was signed by over 900 internet creators and supporters who collectively reach an audience of over 240 million people.
Brand Deal Report
Creators struggle to know how much to charge or expect for sponsored content.
We conducted a survey and series of interviews to understand how creators price themselves, what influences those rates, and which pain points they have experienced in this type of work. We identified best practices and recommend acceptable minimum rates, and plan to continue studying this crucial source of income for creators.
Contract Best Practices
Creators sometimes don’t understand the deals they’re signing and things to look out for when negotiating and signing contracts.
We talked to legal experts about recommended best practices and created a guide to common contract terms to help creators protect themselves in this important and often intimidating part of the business.
Creators started receiving emails in the fall of 2016 saying that their videos had suddenly been de-monetized due to not meeting advertising-friendly guidelines.
Though this seemed like a massive change and people were confused and upset, it turned out that YouTube had started de-monetizing videos years ago and had just now added a tool that would notify and allow creators to appeal. We helped clearly communicate what was happening, and creators trusted our voice as a source of insight and analysis.
Safety Guides From Creators
Creators are often on their own when learning how to moderate their communities or stay safe online.
We partnered with creators to highlight their strategies on how to best handle these experiences unique to being an internet creator: Advisory Board member Hank Green described his policy on community moderation, and Boogie2988 shared his experience being hacked. We developed accompanying resources for members on implementing moderation tools and security policies.