What We Do

We support online creators by organizing collective representation efforts, advocating on their behalf, and developing resources with best practices, such as these initiatives from our first year:

1 Coordinated an open letter on behalf of creators to demand the FCC and Congress do not dismantle Net Neutrality rules.

Creators could have their livelihood jeopardized by changes to the existing Net Neutrality rules.

In order to ensure creators’ voices are heard, we participated in a day of action to save Net Neutrality. Our open letter was signed by over 900 internet creators and supporters who collectively reach an audience of over 240 million people.

2 Produced a report on the factors that are influencing brand deal rates.

Creators struggle to know how much to charge or expect for sponsored content.

We conducted a survey and series of interviews to understand how creators price themselves, what influences those rates, and which pain points they have experienced in this type of work. We identified best practices and recommend acceptable minimum rates, and plan to continue studying this crucial source of income for creators.

3 Created standard contract explanations to better equip creators for negotiations.

Creators sometimes don’t understand the deals they’re signing and things to look out for when negotiating and signing contracts.

We talked to legal experts about recommended best practices and created a guide to common contract terms to help creators protect themselves in this important and often intimidating part of the business.

4 Established lines of communication with YouTube and became a megaphone for creator concerns.

Creators started receiving emails in the fall of 2016 saying that their videos had suddenly been de-monetized due to not meeting advertising-friendly guidelines.

Though this seemed like a massive change and people were confused and upset, it turned out that YouTube had started de-monetizing videos years ago and had just now added a tool that would notify and allow creators to appeal. We helped clearly communicate what was happening, and creators trusted our voice as a source of insight and analysis.

5 Gathered experiences and developed guides to help creators manage their communities.

Creators are often on their own when learning how to moderate their communities or stay safe online.

We partnered with creators to highlight their strategies on how to best handle these experiences unique to being an internet creator: Advisory Board member Hank Green described his policy on community moderation, and Boogie2988 shared his experience being hacked. We developed accompanying resources for members on implementing moderation tools and security policies.

1

Coordinated an open letter on behalf of creators to demand the FCC and Congress do not dismantle Net Neutrality rules.

2

Produced a report on the factors that are influencing brand deal rates.

3

Created standard contract explanations to better equip creators for negotiations.

4

Established lines of communication with YouTube and became a megaphone for creator concerns.

5

Gathered experiences and developed guides to help creators manage their communities.

The Guild is working towards collective representation of creators to the companies that influence their livelihoods.

When members of an industry help educate one another and share in the process of finding solutions to common problems, everyone benefits. We can facilitate that by acting as a megaphone for creators: making sure their perspective is represented in the press, collecting data, and coordinating group action.

By working together, staying informed, sharing data, and speaking up as a group, creators will have increased leverage with platforms, brands, and companies in the industry. This leads to a more sustainable profession.

This organization represents creators’ interests, solely and primarily. We aren’t answering to shareholders or chasing eyeballs. We’re trying to make the profession of internet creation more esteemed, credible, and sustainable.

We've developed these resources:

The Knowledge Base

Learn strategies from a variety of established creators about monetization, building a business, managing your community, and more.

Creator Chat Podcast

Listen to conversations about career twists & turns and online community philosophies between host Hank Green and creators or industry members.

The ICG Publication

Read essays from creators, articles from industry experts, and investigative reports from ICG on a variety of topics.

Town Halls, Roundtables, Meetups

Attend IRL and online events to meet fellow members, learn from experts, and express your concerns about issues affecting all creators.

Member Newsletter

Stay up-to-date with a regular newsletter summarizing industry developments along with updates on the ICG’s latest activities.

Peer Community

Join a discussion forum hosted on Slack to connect with creator peers, ask questions, discuss the news, and get community support.

Interested?

Here's how you can get involved.

If you're a professional creator, or working towards that goal:

You can become a member, and your dues will help sustain the ICG in our work.

Become a Member
If you're an industry member, press, or a related organization:

You can help us with partnership, contributing to our work, or by sponsoring an event for us.

Get In Touch
Stay up to date on our progress.